Welcome to the rebranded Symphony Mills
Symphony Mills is a growing and innovating company. To keep that growth going, we need to reinvent ourselves frequently. So, to celebrate our 25th birthday, we did just that. Not only did we change our brand identity, we updated our website and logo as well. After a year of redesigning and reworking who we are, we can now proudly present the new Symphony Mills.
The Symphony Mills of yesterday
Symphony Mills was established in 1997 as a small upholstery fabric company that sold only one microsuede to a handful of customers. Slowly but steadily, our product range grew to over 75 collections and we expanded globally with warehouses in China, India and the USA, and a sales office in Poland. In 2017, we joined the Love Home Fabrics group, giving us access to multiple international brands in the textile industry. As a dependable supplier to over 100 countries worldwide, Symphony Mills fit right in.
The Symphony Mills of today
For the new Symphony Mills, we did not want to alter our core values entirely but rather add what we gained in that quarter decade. We defined what was important to our customers and integrated it into our identity. That way we ensure our customers always come first.
The core of our business
So, with the customer at the core, we redetermined our key values. One thing immediately came to mind: we offer an extensive range of quality products. So, we kept our original tagline: Stock-supported fabrics. This goes hand in hand with fast and dependable lead times. Both are ensured by the 2000 stock-supported SKUs in our 4 global warehouses. We further value our in-house finishing services. All of this makes Symphony Mills more than a supplier.
Inspired and inspiring
After redefining who we are, we decided to show the change in a more profound way. So, we updated our corporate identity to better reflect the new Symphony Mills. The first thing we changed was our logo. It had been with us for many years and was in dire need of an upgrade. As we wanted the new logo to represent our core business, we looked to an important object in the textile industry: the sample hanger. The layers, the colour variation and of course the fabric itself represent the multitude of products and services we offer.
With a new corporate identity came a brand-new website. This website feels a lot more like the company we are today. Always dependable, close to you and with high-quality products. Since we encounter a multitude of different languages daily, we translated our website into five languages. A must for any company with hubs all over the world.
And there’s more
With our integrated order platform, ordering upholstery fabrics can be easily done online. You can also:
- download product sheets,
- keep track of invoices and delivery status,
- see our stock levels, and
- have several users per company.
This feature is being gradually rolled out for all regions, starting in Europe. Stay tuned for more.
In the meantime, you can check out our new website, browse through our products and get inspired by our blog.